Job Title: SEO / Digital Marketing Analyst
Division: Marketing, Brands and Communications
Reports to: Content Management Desk Lead; Marketing, Brands and Communications
Level: Analyst
THE ROLE
The SEO / Digital Marketing Analyst is responsible for implementing SEO and digital marketing
strategies for AfyA Care and its OpCos. The SEO/ Digital Marketing Analyst can quickly understand
and support initiatives that will contribute to the goals and success of marketing campaigns.
OBJECTIVE
The fundamental role of a SEO / Digital Marketing Analyst is to increase the number of people
who visit AfyA Care and its OpCos websites. SEO stands for ‘search engine optimization’, which is
the identification and use of strategies to help an organization’s websites rank highly on search
engine results pages and thereby increase organic (not paid for) traffic to the sites.
SKILLS & COMPETENCE
• 2 years of related experience in Search Engine Optimization (SEO) and Digital Marketing (key focus on digital media planning) preferred, with experience collecting and interpreting site-visitor statistics.
• Proficiency in Microsoft Office Suite
• Experience with campaign management and ad serving technology, including Google Analytics.
• Deep knowledge of paid search, display advertising and social media advertising
• Experience with website analysis using a variety of analytics tools.
• Excellent written, verbal, and analytical skills.
• Experience working with popular keyword tools (Google, SEMRush, etc)
• Desired: Knowledge of HTML/CSS and website administrations
• BA or BSc degree in marketing or computer science is an advantage.
RESPONSIBILITIES AND ACCOUNTABILITIES
• Conducting keyword research using dedicated software and generating new keyword ideas.
• Assists with drafting, defining and implementing unified SEO strategies and campaigns that will drive long term sustainable site traffic.
• Conducts research, data collection and analysis to assess the visibility of the assigned Opco websites and social media accounts.
• Recommends content revisions to improve SEO and increase website visibility.
• Analyzing website and social media pages, then making recommendations for improvement.
• Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
• Performing competitor analysis to identify content gaps and areas for improvement in across all our digital platforms
• Monitoring website traffic, search results, and developing strategies.
• Providing keyword insights and SEO advice for other teams within the group
• Overseeing content creation, deployment of content across all digital marketing platforms and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices
